Pharrell Williams is known for his music, Hip Hop and Rap. However, he is also creative director of, Bionic Yarn , a company that recycles ocean trash into denim and makes fabric from recycled plastic bottles. His latest project is a partnership with G-Star to create a line of denim they call “RAW for the Oceans,” featuring jeans made from recycled plastic that is reclaimed from the ocean. The collection is set to hit G-Star stores August 2014.
Check out the video presentation of this project:
His commitment to eco fashion goes to back to 2010, when Pharrell teamed up with Franco-Italian activewear label Moncler to launch a special-edition collection of men’s jackets made entirely from Bionic Yarn fabric.
Then he teamed with Timberland to create the company´s Bionic Canvas collection.
Bionic Yarn, can be woven into a tough, water-repellant material that looks like traditional cotton canvas but dries quicker and is twice as abrasion-resistant. It is a highly durable fiber composed of organic cotton wrapped around a core of recycled PET, a plastic commonly used for the production of soda bottles.
Musician/entrepreneur Pharrell Williams, believes that “Fashion Can Be a Player in Protecting the Planet”
He is not just talking about it. He is actually doing something to help make it happen.