What is SHWOPPING?
Take a look at these quick videos that explains this initiative launched by the British department store chain Marks & Spencers.
All clothing you do not use can be taken to a M&S store and can be put in a container, even if it is not something you bought in one of their stores. They are working in partnership with OXFAM international.
So what are they going to do with the clothes people bring?
As the video states, all clothes will either be:
The videos are pretty cool, but I already give away my unwanted clothes to charity.
It´s always good to have another option of where to take old clothes knowing that they will be given a good use. What I´m not sure of is why I should prefer to take them to Marks & Spencer instead of one of the other charitable organizations.