N.1: Calvin Klein
What is this ranking? Company size, number of countries where they operate, business volume?
This is actually a company ranking by the number of clothing items of those tested found to have high levels of toxic phthalates, cancer-causing amines, and NPEs. These are harmful chemical that jeopardize our health either by direct use and/or indirectly through environmental contamination.
|Greenpeace Detox Campaign Image | Photo: Lance Lee|
Big Brand- Big Impact
The article also talks about Greenpeace´s Detox campaign. The objective of the campaign is that major fashion brands eliminate the negative environmental impacts of their production. They look for a commitment from the brand to work towards this goal. Why target these large companies? As global players, these fashion brands have the opportunity to work on global solutions to eliminate the use of hazardous substances throughout their product lines, and to drive a change in practices throughout their supply chains.
The tactics used by Greenpeace
Greenpeace uses the media and the tries to stir-up a negative public opinion to force companies to negotiate. As they state in the report “Last year, the campaign mobilized millions of citizens around the world to challenge major clothing brands and demand that they create fashion without toxic pollution. Through hard-fought negotiations and people-powered actions — including the world’s biggest simultaneous striptease in July last year — the campaign has secured commitments from seven international brands to clean up their supply chains and become toxic-free by 2020.”
|photos of a protest by Greenpeace, Zara in Madrid el 21.11.2012|
People like us write about their reports in our blogs. Millions of apathetic people see the media coverage of Greenpeace´s latest actions in the newspaper or on the TV.
Whether or not we agree with their tactics, it is undeniable that Greenpeace is able to capt our attention.