Kenzo, another luxury fashion company that advocates for the conservation of the the sea.
The Japanese firm Kenzo opened a pop-up store in Le Marais, Paris to show this collection for spring 2014 titled No Fish No Nothing. With the pop-up they aim to raise public awareness using technology. One large screen projects a ficticious representation of the seabed with millions of fish surrounding the public until suddenly 30% of them just disappear. This initiative is linked to the Blue Marine Foundation.